アパラチア山脈を近くに臨む、中規模な街に3世代に渡って営まれている「Old Smith Hardware Co.」。プロ用品からDIY用品まで幅広く取り扱っているこのお店がより愛されるようにと始めたオリジナルロゴの入ったプロダクト――。そんな架空のストーリーをもとに生まれたツールアイテムシリーズです。

The store is located in the suburban area, Chambersburg, Pennsylvania.

The store is run as family business and today’s owner is husband and wife, third generation.

There are so many different items such as DIY tools, and metal parts on the shelves at the store.

Just looking around the store crowded with many products, it makes you feel like you are on a treasure hunt.

The items with Old Smith’s original logo the third-generation owner makes are especially popular in this town.

There are various items like a DIY tool, a tool box, a bucket, a hanger, and so on.

Old Smith’s logo, that is simple design and has a strong presence like authentics.

The color of products based on khaki and beige can be matched any interior.

Build your own space by your own hand. It make you to enjoy your life and their collection can help you for that.

PHOTO _ KENGO SHIMIZU
STYLING _ SHINYA ENDO (BOOTSYORK)
MOVIE _ KOYA MATSUBA (Rhino inc.)
DEVELOPMENT _ RIHO MOCHIZUKI (Rhino inc.)
EDIT _ HIBIKU KATAOKA (Rhino inc.)
DIRECTION&DESIGN _ HIROAKI TAKATORI